ABOUT US

BUILDING A CIRCULAR BRAND

BUILDING A CIRCULAR BRAND

We launched the brand with a commitment to No Inventory Waste. It wasn't only in an effort to be sustainable, it was to create a smart modern brand.  The strategy to be a circular brand is so extravagant, I will do my best to describe how my brain has planned it out. When I first started thinking about design, I knew that if I could find the right fabrics, I would be able to make most of my clothing out of the same ones. Our collection is very minimalist, therefore, we didn't need a huge variety of patterns etc to bring...

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WHO WE ARE

WHO WE ARE

EMMYDEVEAUX launched her label in February 2018 after leaving her position with the University of Alberta as the Executive Director of the School of Retailing. Her long work hours and travel lifestyle meant busy days with usually multiple outfit changes. She set out to develop high-quality, comfortable, yet contemporary clothing label for busy women on the go. The collection was born, focusing on just a few fabrics with all of our basics featuring two layers. This allows women to feel comfortable and covered but still accentuate their curves. Emily's goal is to make women feel great and encourage them to think positively about themselves. Emily is...

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THE FOUNDER

THE FOUNDER

My name is Emily Salsbury-Deveaux and I started EMMYDEVEAUX in January 2018. I had the vision to develop a whole new version of clothing and shopping. I've always been in love with clothing and how it makes me feel about myself. I have had an incredible journey with retail, fashion, and clothing that makes me feel that I have been practicing my whole life for the big game....EMMYDEVEAUX. 2019 is a big year for me, it is also my 20th year owning my own consulting practice in retail & real estate. I started at the tender age of 16 and found myself...

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THE CUSTOMER

THE CUSTOMER

Our customer is an incredible person. They are intelligent and well-spoken. They are independent and have strong values.  They are a discriminating shopper meaning they understand through their own experience the difference between good and bad quality. They make smart decisions regarding money and their time. They understand how to maximize their time every day and feel accomplished as a result. They know that feeling good about themselves is part of the entire equation. They are not interested in pursuing or keeping up with trends but find themselves often searching for comfort. When we meet, our connection is powerful and permanent....

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DESIGN PHILOSOPHY

DESIGN PHILOSOPHY

I was a style coach for 4 years from 2007-2011 where I dressed over 800 women. I was never formally trained and the whole thing was somewhat of an accident. I fell in love with the complexity of each body and the goal of making women feel fantastic. I am a very fit-focused designer. You won't see any off the shoulder coats or sweaters here. I am confident that the right fabric and fit can make you feel as comfortable as you would be in your sweats.  This is my design philosophy and how my brain sees fashion. I hope...

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