ED-OLOGY

  • THE BRAND

    Mon, May 20, 19

    Creating the vision for the brand in my head was the easy part. I knew all along what was in there. Bringing it to life? That was the really challenging...

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  • THE CUSTOMER

    Mon, May 20, 19

    Our customer is an incredible person. They are intelligent and well spoken. They are independent and have strong values.  They are a discriminating shopper meaning they understand through their own...

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  • THE FOUNDER

    Mon, May 20, 19

    I had the vision to develop a whole new version of fashion. I've always been in love with clothing and how it makes me feel about myself. I have had...

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  • WHO WE ARE

    Mon, May 20, 19

    EMMYDEVEAUX launched her label in February 2018 after leaving her position with the University of Alberta as the Executive Director of the School of Retailing. Her long work hours and lifestyle...

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  • NO INVENTORY WASTE

    Mon, May 20, 19

    Our Founder Emily Salsbury-Deveaux has a passion for fashion/style but also cares deeply about her impact on the planet.  On a global scale, over 28 billion pounds of textiles and...

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