WHO WE ARE

Posted on November 28 2018

WHO WE ARE

EMMYDEVEAUX launched her label in February 2018 after leaving her position with the University of Alberta as the Executive Director of the School of Retailing.

Her long work hours and lifestyle meant busy days with usually multiple outfit changes. She set out to develop a high quality, comfortable, yet contemporary clothing label for busy women on the go.

The Body Collection was born, focusing on one particular fabric with every piece featuring two layers. This allows women to feel comfortable and covered but still accentuate their curves.

Emily's goal is to make women feel great and encourage them to think positively about themselves. Emily is a size 16 yet everyone constantly comments on her confidence, she believes a Confident Woman is a Powerful Woman....and a lot of the time that confidence starts in the closet.

OUR MISSION

To inspire confidence by providing simple yet significant pieces that make women feel powerful.

OUR VALUES

WE ARE GRATEFUL

First and foremost is how grateful we are to have the opportunity to spend our days doing what we do. We live in a country that has a certain economic climate that allows us to live a life of intense creativity and freedom. We will never lose sight of the opportunities we have been granted.

WE ARE PASSIONATE
Our passion for helping women feel better about themselves is ingrained in our design process. We carefully choose our fabrics and work for sometimes months to get the right fit. We promise to make an impact on our customers, their lives, and their confidence.

OUR PRODUCTS ARE HIGH QUALITY
We value the quality of our products first and foremost. We know that quality pieces provide a lasting impact on our customers and our brand. We ensure each piece meets our high standards.

THIS IS OUR WORLD
We are fully aware that we share this world with the human race and all the wonderful creatures that live here. 

On a global scale, over 28 billion pounds of textiles and clothing are found in landfills. In North America alone, 9.5 million tonnes of clothing are sent to the landfill. This is a result of the clothing industry moving toward fast-fashion, with retailers having to keep up with 6-9 different collections each year. Within these seasonal collections, the pieces that don't sell will be sold to a third party and eventually end up in a landfill or even worse burned.

We are committed to being a NO INVENTORY WASTE company. This means that our products do not follow trends or seasons and therefore we will carry the same basic black dress next year as we do this year.

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