The BUYBACK program just launched in April of 2020 as part of our strategic plan when we launched.
To learn more about submitting a piece head to the BUYBACK Website.
We are motivated by change and wanted to pilot a program that has never been done by a retailer ever.
We believe we can create a circular market with our own products. We produce high-quality pieces that do not follow trends or seasons. We also have limited production runs creating demand for pieces we may not have right now.
The lifecycle of our pieces is high therefore we are confident we can build our own secondary market.
There is so much room for innovation in the retail industry. It is our founder's belief that there is a huge design issue in the industry, supply-chain model is broken, and retailers are stuck in the sale spiral.
THE TRADITIONAL CYCLE OF GOODS
This chart shows the traditional cycle of our goods but shows the two places of disruption we have added. Read about our FUNDIT program.
Emily Salsbury-Deveaux has spent 20 years working as a leading strategist in the retail & real estate industry. She knew there was tremendous space in the industry for innovation and is excited to test ideas whether they fail or succeed.