The BUYBACK program was launched in May 2020. It is part of the EMMYDEVEAUX business plan of creating a circular clothing business, extending our commitment to sustainability as a fashion brand.
In 2018, we launched as a No Inventory Waste brand and manage the demand for our products through a program called FUNDIT. Our Founder & Designer, Emily Salsbury-Deveaux designs the pieces and then asks customers to choose what should be made through an internal crowdfunding system on emmydeveaux.shop.
The EMMYDEVEAUX pieces are designed to be timeless, figure-flattering, and high-quality. We know the lifecycle of our products is really high but we also know that often you will purchase an item and you just don't reach for it as much as you thought you might.
EMMYDEVEAUX will be the first brand in the history of retail to launch a program like this.
The BUYBACK program is not designed to make a profit, it is designed to keep our products in our own eco-system as a brand.
THE TRADITIONAL CYCLE OF GOODS
This chart shows the traditional cycle of our goods but shows the two places of disruption we have added.
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